Posts Tagged ‘Rhetoric’

Every presentation has a purpose. (Or at least it should. Ahem.) And that purpose is to move or change the audience’s way of thinking about your topic… to persuade them to approve your idea or incite action. To do that requires the presenter to have clarity about their intended message and to present their content in a structured way that makes it easy for the audience to understand.

Having a clear narrative structure is foundational to giving a good presentation.

But to give a great presentation or talk—one that’s truly engaging, effective, and memorable—requires the use of an emotional structure layered in atop that narrative structure. The emotional structure is comprised of four elements: