How to dress for public speaking success

Wooden hanger on a white background

Whether they’re delivering a TEDx talk, speaking at a conference, or presenting to colleagues, many of my clients want to know how to dress for their big presentations. That’s a reasonable question. But today’s audiences rightly value authenticity over appearance, which begs a different question: does what we wear when presenting even matter?

My answer?

No.

Maybe. 

And yes. (But not for the reason you’d think.)

The No: Why your attire doesn’t matter

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How (not) to end your presentation

Great stories deserve great endings.

We demand great endings from movies. We criticize them to no end when they don’t leave us with a sense of closure. Granted, some screenwriters strive to agitate their audiences with some form of an unforgettable cliffhanger (looking at you, Inception). But for the most part, the stories we love typically end with resolution that leaves us feeling satisfied. Even Sixth Sense, with its mind-bending conclusion, affords watchers some sense of restored world order. 

Audiences need that same sense of resolution from our presentations. Yet too many speakers (founders, especially) abruptly arrive at their last slide and say “yeah, uh, I guess that’s it” or “any questions?”. 

If Gone with the Wind or Indiana Jones and the Raiders of the Lost Ark had left off the way most presentations end, we wouldn’t still be talking about them decades after their release (at least not positively, anyway!). 

While we’re not trying to win an Academy Award with our presentations, we do want them to be memorable. And that means adhering to a storytelling structure that includes an effective ending. 

The psychological principle of recency underscores why this is so important: we remember best what we heard last. If the last thing your audience hears is an ambiguous, lackluster version of “the end” (which sounds a lot like “I’m out of slides”) then that’s what they’re going to remember. And that, my friends, is not the way to persuade or inspire anyone to do anything

The saddest part is how easily this can be corrected. 

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My #1 rule for public speaking. And its corollary.

Like much of the world, I’ve been watching the public discourse on Naomi Osaka’s departure from the French Open. I’m not a tennis player so my interest isn’t related to the sport itself. Instead, I’m processing the reasoning behind her decision.

I confess I don’t know the innerworkings of her story; I know only what’s been shared in recent days on various media outlets. She’s cited bouts of depression over the last four years, as well as anxiety over public speaking in press interviews. 

Before I address the public speaking aspect, I feel compelled to speak on the former concern: Mental health is still a topic we don’t address openly enough as a society. There’s stigma and shame where there shouldn’t be. (Sidenote: I’d argue this is exacerbated within the church when we “counsel” someone struggling with mental health issues to simply have more faith. Resources here.) I’m grateful for the people (many athletes) who’ve courageously shared their battles with us, bringing the topic into the public forum. Let’s honor their stories—and those of so many who struggle silently—by responding with respect and compassion. 

As it relates to the public speaking anxiety Osaka references, I offer an insight and a challenge for us all.

First, the insight…

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Why you should watch your speaking footage

One of the most efficient and effective ways to improve your public speaking and presenting skills is to watch yourself on video. Much like athletes reviewing game film, studying your footage enables you to see yourself through the audience’s eyes. The goal is, as always, to meet their needs and make their experience better, so watching from their vantage point is the true gauge of your efficacy.

The boon of most presentations being delivered in a virtual format today is that our footage is readily available; most conferences and meetings are recorded for later viewing by those who couldn’t attend. No longer is capturing video an expensive or complicated effort for even the smallest presentation.

You might wince at the thought of watching yourself. (We don’t like to hear ourselves either; this TED talk explains why.) But if you’re wincing, that’s really just an indicator that you can improve. (And who can’t improve?) 

How to improve your public speaking and presentation skills: Five steps to gain maximum benefit from reviewing your speaking footage.

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