How to know your audience (and why you should)

Silhouettes of people in audience (graphic)

He just wanted to be done.

Kevin had spent weeks working on his presentation before working with me. I understood why he was anxious to wrap up the content development process and move on to crafting the deck and practicing delivering the presentation itself.

But it was imperative that we stop and think about his audience before moving forward. 

Why it’s important to know and understand your audience for presentations—even ones you give often

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